We believe in keeping toys
in play, and that fun should
be forever.

What is Mattel PlayBack?

Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new products and in new ways.


We also believe that parents should have guilt-free solutions for toys that have reached the end of their useful life. The Mattel Playback programme helps put valuable materials in play and out of landfills so that the fun comes full circle.

How Does It Work?

  • Fill out the form below with all requested info to generate your shipping label.

  • Print your free prepaid shipping label that you will receive by email.

  • Package the toys and send them back.

Mattel PlayBack will initially be available in the United Kingdom, France, and Germany. Mattel PlayBack has also launched in Canada and the United States where a similar program is offered. Currently, the programme accepts Barbie®, Matchbox, Fisher-Price® and MEGA toys for UK and France, with other brands to be added in the future. All Mattel® brands will be accepted for Germany. Please see FAQs for more information.

How Does It Work?

How to Recycle Your Toys

Advancing the Circular Economy

As our planet’s population continues to increase, the strain on our environment grows along with it. We must all do our part to protect our planet’s finite natural resources for the next generation.
We’re all in this together. Click here for additional simple steps you can take every day to reduce, reuse and recycle!