Update your email preferences

Toys for storytelling play, special events, latest news, and inspiring ways to be anything with Barbie.

Stylish dolls & keepsakes, collector info, special events, and hottest news about the fashion icon.

Get the latest info on our newest baby gear and toys for all children, 0-5 years old.

Epic new cars & sets, action-packed events, and info celebrating 50+ years of revving imagination.

Exciting product launches, collectible vehicles & sets, special events, and news for fans of all ages.

Nostalgia, remixed! Collaboration and reimagination result in bold takes on the Mattel brands you love.

Latest info about our family of brands — Barbie, Hot Wheels, Cars, DC Universe, Toy Story & more.

New product info, exclusive in-store offers & promos, and special events at our retail locations.