What Is Mattel PlayBack?

Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new toys and in new ways.


We also believe that parents should have guilt-free solutions for toys that have reached the end of their useful life. The Mattel Playback program helps put valuable materials back into play and out of landfills so that the fun comes full circle.

How Does It Work? 

  • Click the “Get Started” button on this page and fill out the return form to generate your shipping label. 

  • Print your free prepaid shipping label that you will receive by email.

  • Package the toys and send them back to us. 

With Mattel PlayBack, when possible, we’ll recover the materials so they can be reused as recycled content in new products. For materials that cannot be repurposed as recycled content into new toys, Mattel PlayBack will either downcycle those materials into other plastic products or convert them from waste to energy.

At launch, the program will accept Barbie®, Matchbox® and MEGA toys for recycling with other brands to be added in the future. Please see FAQs for more information.

Mattel PlayBack will initially be available in the United States and Canada. France, Germany and the United Kingdom are also launching similar toy takeback programs.

How Does It Work?

How to Recycle Your Toys

Advancing the Circular Economy

As our planet’s population continues to increase, the strain on our environment grows along with it. We must all do our part to protect our planet’s finite natural resources for the next generation.
We’re all in this together. Click here for additional simple steps you can take every day to reduce, reuse and recycle!